Start with needs

08/11/2012 § Leave a comment

“The design process must start with identifying and thinking about real user needs. We should design around those — not around the way the ‘official process’ is at the moment. We must understand those needs thoroughly — interrogating data, not just making assumptions — and we should remember that what users ask for is not always what they need.”

This is a quote from the UK governments new digital design principles and I think it is spot on. Have a look at the impressive design guidelines and design process they have carried through here:

https://www.gov.uk/designprinciples

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